RAJ SHAMANI ASUS BRAND AMBASSATOR 2025

 

Raj Shamani Joins ASUS as Brand Ambassador: A Strategic Alliance to Empower India's Youth Tech Culture

New Delhi, July 2025 — ASUS, a global technology leader renowned for its cutting-edge innovations in laptops, PCs, and gaming devices, has officially announced content creator and entrepreneur Raj Shamani as its new brand ambassador in India. This collaboration marks a significant move by ASUS to deepen its engagement with India’s growing digital-first generation and strengthen its youth-centric branding.

Raj Shamani, known for his thought leadership in entrepreneurship, business, and personal branding, has amassed millions of followers across social platforms, especially among Gen Z and young professionals. His content often bridges the gap between complex business ideas and relatable everyday experiences — making him the ideal face for a tech brand that aims to empower creators and innovators.

Driving Innovation Through Authentic Influence :

ASUS India’s partnership with Shamani aligns with the company’s broader strategy of connecting with a new generation of digital creators, students, and professionals. With products like the ASUS Zenbook, ROG (Republic of Gamers) series, and Vivobook laptops gaining popularity, the brand continues to invest in influencers who authentically reflect innovation, productivity, and performance.

“In Raj Shamani, we see a voice that resonates with ambition, hustle, and creativity — values we stand for at ASUS,” said Arnold Su, Vice President of Consumer and Gaming PC, System Business Group, ASUS India. “His entrepreneurial journey and digital influence make him a powerful advocate for our mission to enable the next wave of creators and professionals.”

Raj Shamani on the Collaboration :

Commenting on the collaboration, Raj Shamani shared, “ASUS has always been a brand I admire — for its design, innovation, and commitment to empowering creators. I’ve used ASUS products in my content creation journey, and I’m thrilled to officially represent a brand that aligns so closely with my values. Together, we hope to inspire millions of young Indians to dream bigger and create smarter.”

Strategic Impact:

With India rapidly becoming one of the largest consumer markets for personal computing and gaming devices, this partnership is a win-win for both ASUS and its community of users. Raj Shamani’s voice is likely to boost ASUS’s reach not just among gamers, but also among aspiring entrepreneurs, students, and working professionals who view technology as a gateway to self-improvement and success.